Becky has been with the High Impact team since June 2018. She has a Bachelor of Science Degree in Business Administration from the University of Central Arkansas with a minor in Computer Information Systems. After college, Becky worked for Walmart Stores, Inc in both the Legal and Benefits departments. She also worked with a 3rd Party company managing special programs in Walmart Stores and Sam’s Clubs, working very closely with Walmart/Sam’s Club internal teams.

Since joining High Impact 3 years ago, Becky has worked with various Walmart Suppliers and is now also managing businesses with other retailers including Ulta, Walgreens, Rite Aid, Old Navy, and several Canada companies. She enjoys using systems and tools to make analytics as efficient and informative as possible.

Brooke joined the High Impact team in early 2023. She graduated from San Diego State in 2021 with a Bachelor’s Degree in Economics. Brooke is an Item Specialist for the High Impact team, working to create and update items to ensure growth in E-Comm.

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Brooke spends her free time listening to and making music, reading, skateboarding, and helping out her family business. In 2020, Brooke and her family started an Esports Organization called “86’d Esports”,  in Las Vegas. Brooke continues to help out as a social media manager for 86’d Esports while also being a part of the High Impact team.

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Caleb joined the High Impact team in April of 2021. He has a Bachelor of Science Degree in Mechanical Engineering and an MBA. Prior to joining the team, Caleb held a position as a Mechanical Designer at a firm in Bentonville, and then contracted with Epic Games, Inc. as a member of the User Acquisitions team in Seattle, WA.

Caleb has joined the team as a Business Analyst with a desire to help both local and national businesses find success in the retail world through creative analytic insights and strategies.

Caleb lives with his wife, Audrey, and their two children in Bella Vista, AR.

Candice joined the High Impact team in early 2023. She has a Bachelor of Arts in Management and Masters in Business Administration. Candice has 10 years of account management experience helping CPG companies grow sales through strategic partnerships with Walmart and Sam's Club. In 2017, Candice founded Illuminate Leadership and enjoyed partnering with executives to encourage their personal and professional goals.

In her role as Sales Coordinator, Candice enjoys developing processes for organizational efficiency, coordinating sales activities, and offering support to the High Impact Growth Team to ensure our clients are served with excellence.

Candice lives in Bentonville, Arkansas with her husband and two children. She enjoys pickleball, reading, yoga, snail mail, and iced lattes.

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Charles joined the High Impact team fall of 2022 and serves as the Chief Growth Officer.

Charles’s career started in 2010 at Walmart. During his 12-year career there he was able to learn and grow through various roles starting with Merchandising. Trained in the Merchant Leadership Program in the Pet Department Charles quickly gained a broad perspective from direct-import ladder plans for holiday pet outfits to the high-cube, high-velocity turns of Dog Food. His love for effective data utilization deepened as he joined the Hair Care category as the financial planner before taking on his first buying role in the Over the Counter (OTC) department. During his time in OTC Charles bought Durable Medical Equipment, First Aid, Braces & Heating Pads, Incontinence, Diabetic Care, Adult Nutrition, Pediatrics and Vitamins.

His passion for helping others, using data effectively and stewarding customer trust led to significant category growth and the Buyer of the Year award. From buying Charles was asked to Product Management for the Digital Merchant Product team launching Flight Deck and several other tools used by the entire merchandising org. His last role with Walmart started as a special assignment from the EC, charged with developing and launching the data monetization arm of Walmart US, Data Ventures and its first product to market, Walmart Luminate. After growing up in St. Louis, Missouri, Charles graduated from John Brown University Spring of 2010 with a double major in Business Administration and Leadership and Management.

Charles lives in Bentonville, Arkansas with his wife, Susan.  They have three children and three dogs.  In his free time, he enjoys mountain biking, leading his cell group of boys, and overlanding.

Erin joined the High Impact team in 2022. She has a Bachelor of Science in Mathematics from the University of Arkansas. Previously Erin worked at Walmart in several Merch Op roles including item file and order support for Toys and as a replenishment manager for Seasonal & Celebrations. She currently lives in Fayetteville, AR with her husband and their three dogs. In her free time, she likes to read fantasy and complete nanogram puzzles.

James’ background began in replenishment at Walmart in 1999. This gave him the opportunity to learn a great deal about not only how Walmart operates, but also how great companies manage their business at Walmart, as well as the mistakes that other vendors make when working with a massive retailer like Walmart. This planted the seeds of the idea for High Impact.

After Walmart, James spent nine years with CPG brands, mostly at Unilever Foods on the Walmart team, followed by two years on the Target team. Additionally, he spent two years as the Director of Mass Sales for Sleep Innovations, which gave him exposure to many other retailers, including Sam’s Club, Kohl’s, Amazon, and of course, Walmart and Target.

James started High Impact in 2007 with the vision to partner with emerging and mid-tier brands doing business at Walmart, to operate as an extension of their own teams and execute with excellence at Walmart and beyond.

James lives in Rogers, Arkansas, with his wife Amy and their three children Ellie, Drew, and TJ. In his free time, he enjoys water sports with his family, music, theater, basketball, and trying his best not to kill the plants in his garden.

Jason joined the High Impact team in July of 2022, as a Business Analyst. After 5 years in the US Army, he began a career path garnering experience in insurance claims, I.T., and finally logistics for Walmart transportation, before finding his calling in Analytics.

He spent nearly 7 years working with various CPG clients on event and demo programs within Walmart and Sam’s Club stores. From there, he worked with a third-party broker analyzing a merchandising program that touched Walmart, Sam’s Club, Target, Walgreen’s, and a large concentration of major grocery chains across the U.S.

Jason lives in Bentonville with his wife, Gayle, and two children. He’s an avid mountain biker who loves to cook, camp, and spend all summer boating around Beaver Lake.

Jen is an experienced analyst with over 20 years in the Walmart supplier community. She has worked in categories across the store, from grocery to consumables to hardlines, in departments as diverse as Toys, Sporting Goods, Home, HBA and Snacks. She is a highly skilled and results-oriented analyst with a proven track record of success in developing and implementing strategic initiatives that drive business growth. She is also a strong communicator and collaborator with a passion for helping businesses succeed.

In her spare time, Jen enjoys spending time with her husband and their herd of cats. She is also an avid reader and loves to not travel.

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John joined the High Impact Analytics team in 2010. He has a Bachelor of Science Degree in Marketing Management from the University of Arkansas. Prior to joining the High Impact team, he worked in the Marketing and Art departments of I.P. Supply and then at the Cities of Gold Casino in Santa Fe, New Mexico.

John lives in Cave Springs, AR. In his free time he enjoys painting, listening to music, mountain biking, and spending time outdoors in nature.

Julie joined the High Impact team in July 2022 as a Business Analyst. She grew up in Bentonville, AR and graduated from the University of Arkansas – Fayetteville with a General Business Bachelor’s degree.

Julie brings 22 years of experience in Sales Analytics and Category Management, supporting the national brands of M&M Mars, Bausch & Lomb, Del Monte Foods, Big Heart Pet Brands, Smucker, and Frito Lay/PepsiCo. Her Walmart and Sam’s Club analytics spans all areas of Pet Food & Treats along with Consumer Packaged Goods. She advised in all areas of Baking Mixes, Flour, Oil, Pancake Syrup & Mix, and most recently, supported Salty Snacking through Walmart’s Self-Check Out Front-End Transformation project.

Over the course of her career, Julie has developed key strengths within category insights, fact-based selling, modular design and efficiencies, retail analytics, new item launches, pricing and promotion strategies, and project management.

Julie resides in Bella Vista, AR with her college sweetheart/husband, Greg, and their son, Ryan. They enjoy camping, paddle boarding, gardening and golf.

Kari lives in Bentonville with her husband and three daughters.  She is a graduate of Oklahoma State University and native Oklahoman. After living in Northwest Arkansas since 2005, she now calls it home. She has been with High Impact since 2015 in various roles.  Outside of work, Kari spends her free time driving her children to and from various activities and volunteering with her church and within the community.  

Matt joined the High Impact Analytics team in 2014. He has a Bachelor of Science Degree in Mathematics and Master of Arts Degree in School Leadership. Prior to beginning his career in retail analytics, Matt spent nine years teaching middle school and high school mathematics.

Matt has served in several roles at High Impact over the past eight years prior to serving as COO. While Matt enjoys all areas of retail analytics, he finds his greatest satisfaction in providing analytics solutions that allow suppliers to better manage, execute, and grow their business within the retail world.

Matt lives with his wife and two daughters in Bentonville, AR.

Matt joined the High Impact team in 2022 with over 12 years of experience in managing merchant relationships and driving growth for Walmart and Sam's Club vendors. He graduated in 2011 from John Brown University with a degree in Business Administration and has focused his career on building compelling selling stories that solve customer and merchant pain points by leveraging category data and customer trends.

Matt began his career in data analytics and category management at large CPG companies (Del Monte Foods, Smuckers, and Chobani), then spent 5 years as a Buyer and Merchandising Director at Walmart with responsibility for delivering sales, profit, and inventory productivity results for the Sports Nutrition, Weight Management, and Adult Nutrition categories. His background has enabled him to provide influential perspective for vendors as they work together to optimize product assortments, advise on pricing strategies, discover operational efficiencies, create promotional plans, and navigate Walmart and Sam's Club systems to drive business results.

Matt is passionate about understanding Walmart customers and Sam's Club members. He takes pride in delivering exceptional service and building long-term partnerships between merchants and vendors.

Matt lives in Bentonville, Arkansas with his wife Johanna and their 3 daughters. Outside the office he loves playing music, weightlifting, and mountain biking.

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Melissa joined High Impact in 2015. She has a bachelor’s degree from East Central University, where she played collegiate soccer. Prior to joining High Impact, Melissa spent two years consulting for Newell Rubbermaid on their Graco account. She enjoys working with her team to provide in-depth analytics for her clients.

Melissa lives in Bentonville with her husband Kerry and their four children. When she is not at work, she runs the Benton County Search and Rescue Team and is a member of the Cave Springs Fire Department.

Mendie joined the High Impact Analytics team in 2011. She has a Bachelor of Science Degree in Business Administration from the University of Arkansas. Prior to joining the High Impact team, she spent 7 years supporting the Finance and Sales teams at Pace Industries in Fayetteville, AR.

Mendie enjoys working with each member of the High Impact team to provide superior analytics and insights that help each client manage and maximize their retail presence.

Mendie lives in Fayetteville, AR with her husband, Doug, and their three daughters Macie, Carlie and Hallie. In her free time she enjoys travelling, attending her girls’ sporting events, baking and spending time with family and friends.

Nathan joined the High Impact Analytics team in 2014. He has a Bachelor of Science Degree in Business Management and attended NWACC’s Retail Analyst program. Nathan has worked in different capacities during his tenure at High Impact, including sales/replenishment analytics, category insights development, and demand planning. He is currently the Team Lead for our Client Services team.

Nathan lives in Bella Vista, AR with his wife and three sons. In his free time he enjoys playing golf, creating music, and doing anything outside with his kids.

Tammy joined the High Impact team in Dec of 2021 as a Business Analyst. She brings a combined experience of 30yrs of retail experience that includes Walmart, Sam’s, Target, and several CPG customers. She started her retail career at Walmart where she spent time in Walmart Stores, ISD, Merchandising, and Operations.

After her 13yrs at Walmart, she transitioned to working in CPG specializing in Replenishment & Planning where she spent the next 20 years. During that time, she worked with multiple CPG accounts including Scholastic Books, Haddad Apparel, BRICA/Munchkin, and Philips. Additionally, she was a Sr Replenishment Mgr with Market Performance Group managing clients that included Shea Moisture, Ricola, Omron, Peerless, Nitro, First Act, and Honey Pot.

Tammy lives in Garfield with her husband Robert and their three daughters. They love living in the country and enjoy spending time in the great outdoors with their beloved dogs. Their favorite things to do together is sing, cook, and take family road trips.

Todd has almost two decades of experience in category leadership and business analytics with some of the largest CPG companies and leading retailers.  As the Director of Category Growth at High Impact Analytics, he is at the forefront of helping clients transition to Walmart Luminate data, leveraging its complexity to unlock new opportunities. Previously, as the Director of Category Leadership at The Clorox Company, he spearheaded innovative strategies and approaches to achieve continuous growth and customer satisfaction. With a strong foundation in team leadership and cross-functional collaboration, Todd loves developing team members and building strong, high performers to lead in the future. Todd is a self-professed lover of data and consumer and shopper obsessed.  

Prior to working in the consumer goods industry, Todd spent four years in the field of engineering working on large-scale projects including the modernization of a processing plant and the retrofit of large-scale gas turbine co-generation plants.  Todd is a veteran of the United States Navy and a proud former submariner.

Outside of the office Todd is an avid fisherman and spends as much time on the water as he can.  Todd lives in Bentonville with his wife Allison and their three daughters.

Zach Joined the High Impact team in 2021. He has a Bachelor of Arts in Graphic Design. Previously Zach worked at Walmart where he designed store floorplans then transitioned to Modular space and development supporting Food.

Joining the team as a Business Analyst, Zach enjoys working directly with clients to help drive growth in their retail space by bringing opportunities to light and providing a winning solution.

Zach Lives in Gravette, AR with his wife and three kids. In his free time, he enjoys spending time with his family, working on the family farm, and fishing with his son.