Pharos gives you an awareness of your content score so you can make improvements and improve visibility.
The Pharos Retail Analytics Suite makes it easy to evaluate your items and make impactful updates fast—so you can focus on growth.
A supplier was challenged to raise their content scores to 95% ahead of a walkthrough with the leadership team. With an improved content score, the brand could drastically improve brand and category sales.
Our content tool highlighted items that needed help. We drilled down further to pinpoint the necessary changes to improve the scores.
Using the content dashboard to guide us to problem areas within the items, we were able to make efficient updates to the items. Following the updates, the supplier was quickly able to report to the buyer that all of their current items, including the ones in the “trouble” subcategory, were above 95%.
For online sales, content is king. Items that have been fully optimized will not only rank higher in the search results, but perform better leading to greater sales.
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